The Content Struggle is Real (And I Finally Have Something That Feels Like Me)
Behind the Brand Julie Freeman-Mullins Behind the Brand Julie Freeman-Mullins

The Content Struggle is Real (And I Finally Have Something That Feels Like Me)

I have a complicated relationship with content creation. The actual art of it, the writing, the images, the putting an idea together, I genuinely enjoy. The pressure and the relentlessness and the way it steals time from actually making jewelry? That part I could do without. After over a dozen strategies and way too many doom-scrolled reels, here is where I have finally landed.

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The Card That Carries It All
Behind the Brand Julie Freeman-Mullins Behind the Brand Julie Freeman-Mullins

The Card That Carries It All

An earring card is a two-inch piece of paper. Most people look at it for three seconds and put it in a drawer. I have spent more time thinking about mine than I will ever fully admit. This is the story of how a hand-carved stamp became a hand-drawn silhouette, and why Kate Winslet is on an earring card going home with women who deserve to hear what she has to say about aging.

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Making Things in the Margins
Behind the Brand Julie Freeman-Mullins Behind the Brand Julie Freeman-Mullins

Making Things in the Margins

It's usually after 6 or 7pm when I sit down in my studio. Josh is in the den, the house is quiet, and I'm already calculating how much I have left. Some evenings the clay absorbs me until 11pm. Some evenings the couch gets me first. Both of those evenings are part of the same story — and so is the endometriosis that shapes all of it.

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