The Content Struggle is Real (And I Finally Have Something That Feels Like Me)
Behind the Brand Julie Freeman-Mullins Behind the Brand Julie Freeman-Mullins

The Content Struggle is Real (And I Finally Have Something That Feels Like Me)

I have a complicated relationship with content creation. The actual art of it, the writing, the images, the putting an idea together, I genuinely enjoy. The pressure and the relentlessness and the way it steals time from actually making jewelry? That part I could do without. After over a dozen strategies and way too many doom-scrolled reels, here is where I have finally landed.

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The Price Tag and What's Behind It
Behind the Brand Julie Freeman-Mullins Behind the Brand Julie Freeman-Mullins

The Price Tag and What's Behind It

There was a market last spring that reminded me how hard this can be. I watched people walk through my tent to get to the booth next door. Her tent was swamped all day. Mine was not. And I sat there thinking about every step it took to get to that table — the hours, the failed attempts, the tears I don't talk about. This is that day, and what got me through it.

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