The Content Struggle is Real (And I Finally Have Something That Feels Like Me)
Behind the Brand Julie Freeman-Mullins Behind the Brand Julie Freeman-Mullins

The Content Struggle is Real (And I Finally Have Something That Feels Like Me)

I have a complicated relationship with content creation. The actual art of it, the writing, the images, the putting an idea together, I genuinely enjoy. The pressure and the relentlessness and the way it steals time from actually making jewelry? That part I could do without. After over a dozen strategies and way too many doom-scrolled reels, here is where I have finally landed.

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The Card That Carries It All
Behind the Brand Julie Freeman-Mullins Behind the Brand Julie Freeman-Mullins

The Card That Carries It All

An earring card is a two-inch piece of paper. Most people look at it for three seconds and put it in a drawer. I have spent more time thinking about mine than I will ever fully admit. This is the story of how a hand-carved stamp became a hand-drawn silhouette, and why Kate Winslet is on an earring card going home with women who deserve to hear what she has to say about aging.

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What If the Good Thing Happens
Heart and Soul Julie Freeman-Mullins Heart and Soul Julie Freeman-Mullins

What If the Good Thing Happens

I am an Enneagram 6. Which means I have thought about every possible way this could go wrong. Not occasionally — constantly, reflexively, before the idea has even fully formed. Running Anam Cara Clay Goods has made me see my 6ness more keenly than almost anything else in my life. And then a friend asked me a question I wasn't ready for: but what if the good thing happens instead?

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