The Price Tag and What's Behind It
Behind the Brand Julie Freeman-Mullins Behind the Brand Julie Freeman-Mullins

The Price Tag and What's Behind It

There was a market last spring that reminded me how hard this can be. I watched people walk through my tent to get to the booth next door. Her tent was swamped all day. Mine was not. And I sat there thinking about every step it took to get to that table — the hours, the failed attempts, the tears I don't talk about. This is that day, and what got me through it.

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Earrings First. Always.
Heart and Soul Julie Freeman-Mullins Heart and Soul Julie Freeman-Mullins

Earrings First. Always.

It didn't happen all at once. It was a gradual shift — a slow realization that on the days I got my earrings right, I felt comfortable in my own skin. Not dressed up for anyone else. Just like myself. This is the philosophy behind Earrings First. Always. — and why starting there changes everything about how you get dressed.

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The Things We Reach For
Heart and Soul Julie Freeman-Mullins Heart and Soul Julie Freeman-Mullins

The Things We Reach For

A fellow jewelry maker shared a concept with me recently called transitional object theory — the idea that humans instinctively reach for physical objects to feel held and grounded. I heard it and immediately thought about earrings. About the specific pairs we reach for on hard days. About why those pairs matter. And about a muted green scraps pair I made one evening that turned out to be more meaningful than I knew.

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